M
ichael Smart is the founder of Vital Endeavors with a background in software engineering in the aerospace industry, with extensive expertise in global defense solutions. He has led high-performing teams to design and implement engineering strategies that address complex challenges across the aerospace and defense sectors.
Earlier in his career, Michael managed multimillion-dollar digital advertising campaigns at Bonnier Corporation, maintaining a 99.3% client retention rate and collaborating with brands such as Popular Science, Harley Davidson, and Yeti. This background honed his ability to merge data-driven insights with innovative marketing approaches.
He has also developed real-time mobile marketing strategies for Village Roadshow (SeaWorld), Grupo Vidanta, and Merlin Entertainment. By leveraging emerging technologies and analytics, he consistently delivers solutions that enhance customer engagement and operational efficiency.
During his tenure at Accesso, Michael’s forward-thinking digital marketing initiatives generated millions in incremental revenue for Cedar Fair Entertainment. He remains committed to employing cutting-edge technology and collaboration to drive measurable growth and sustainable success for his clients.