J
ay Blumberg is the Senior Advisor of Marketing & Sales at Vital Endeavors, bringing decades of experience in strategic brand development and transformation. He served as Corporate Brand Director at Anthem Blue Cross & Blue Shield, where he unified multiple regional brands under one national umbrella, playing a pivotal role in preparing the Fortune 500 corporation for its IPO and healthcare insurance leadership.
He was also a key leader within Fidelity Investments’ Emerging Corporate Markets division, helping maintain its status as the fastest-growing business unit. Alongside his corporate achievements, Jay founded three successful full-service marketing firms, showcasing his entrepreneurial drive and proven track record of delivering results.
His portfolio includes strategic planning, branding, and marketing for prominent national and global brands such as Anthem Blue Cross & Blue Shield, Chiquita, Ethicon, Fidelity Investments, Medtronic, and Hyundai. Through these engagements, he has consistently demonstrated an ability to elevate brand value and foster enduring customer relationships.
Jay’s passion for innovation extends beyond traditional business settings, as evidenced by his role co-producing TEDx Cincinnati and TEDx Cape Canaveral. He continues to leverage his expertise in marketing and sales strategy at Vital Endeavors, ensuring that both clients and partners remain poised for sustainable growth in an ever-changing market.